GUS North America is excited to share that University of Niagara Falls Canada (UNF) has unveiled a refreshed brand identity as it enters its next chapter.
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2026 has been a milestone year for UNF, from celebrating its inaugural convocation in May to being recognized for the second consecutive year as the Most Innovative Higher Education Institution 2026 – Ontario by Corporate Vision.

The refreshed identity reflects UNF’s student focused approach, commitment to innovation and connection to its Niagara Falls home.

“UNF is excited to unveil a fresh look that celebrates the spirit and energy of our students, and the amazing place where our university is situated, the inspiring Niagara Falls,” says Dr. David Gray, President and Vice-Chancellor of UNF. “As UNF makes plans for what’s next, we will be further aligning our brand with those values, a welcoming place for future focused students with bold ideas.”

The new identity builds on UNF’s tagline, Innovation flows here. It always has., connecting the university’s vision with Niagara Falls’ long history of innovation and discovery.

Blue remains at the heart of the brand, joined by yellow and orange to represent energy and momentum, teal to reflect the undergraduate journey of growth and discovery, and magenta to symbolize graduate ambition and transformation.

Looking ahead to 2027, UNF will continue to focus on technology, sustainability and change, with innovation at the forefront of its approach to academic excellence.

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